Marketing to local businesses can often feel like an impossible thing to do. So many companies these days rely on social media channels and search engines to get their businesses and websites introduced to the world. This means it can be difficult to compete online with well-established businesses, especially on the local level. Fortunately, this issue has been recognised by the search engines, with one of their most critical features now becoming local search. But how can you effectively promote a local business?
Online Marketing Methods for Local Businesses
1. Your Company Website
It is not necessary to have an expensive or complicated website. All it needs to do is clearly explain who you are, what you have to offer, and why customers should purchase your products or services. It must contain your essential information including your contact details. However, it also needs to explain your company as well as the services or products that you have to offer.
Your website needs to be easy to use and well-structured. It should be easy to find all the relevant information about your company and everything that customers need to know before calling or making a purchase. Make sure to build a website that works well for your customers.
2. Local SEO
SEO refers to the process of optimising your website so that it ranks higher in the search engines. The higher that your website is ranked, the more traffic and clicks you will receive.
Let’s keep things simple. To help you with your local SEO, be sure to include your contact information on all of the pages on your website. Tools such as embedded Google Maps also can be helpful. Your address should be formatted in the same that it is is on your Google My Business account. Move to our third tip if you have set yours up already.
3. Google My Business
Whenever you are searching for something such as “bakeries near me,” or “takeaways in Fleet“, usually you will have a map panel presented to you which is displayed before any of the regular results. The panel contains local businesses that are selected based on their business type and location, instead of on their SEO. In order to get your business displayed in this section, you must sign up for a Google My Business account. This service is free for anyone to use.
4. Obtain Backlinks From Other Websites
There are times when one of the most effective ways to make improvements to your local search marketing is not directly related to your website. Getting your business listed on local directories like Yelp.com can impact your local SEO positively. You will not only benefit from the backlink that you get but you may also discover that many people find you via a directory, since directory sites come up in more searches compared to yours, especially if you are just getting started.
5. Your Content
Another thing that is very important is the content posted on your blog or website. It is critical to ensure that you create the right kind of content.
One of the most effective tools that are available to local businesses is blogs. They provide you with access to a platform that can potentially dominate the search results. Most companies these days have a blog. When you are just getting started, it is definitely an option that is worth looking into. You can discuss things like events that you have participated in or the jobs you have done in a specific place.
6. Social Media
Over the past few years, social media has dominated the marketing field. Many businesses use those platforms for free advertising, so it isn’t hard to see why they are so popular. It is definitely worth it to take advantage of them. When you spread your content among your friends and followers it stays local, but still introduces you to new people as well.