The Reasons Video Marketing is so Essential

It’s not hard to envision why video content has become so popular. After all, it is so easy to digest for viewers and it offers a much-needed break from the overabundance of text-based content online. It’s no wonder why the world’s population watches over 1 billion hours of YouTube every single day.

For those looking to get into a digital marketing career, you need to have a full understanding that the power of video has when used as a marketing tool. You can gain assistance with this with App Icon Maker. This is not only the case because it can assist you in making incredible videos, but also because knowing how to incorporate videos into a comprehensive digital marketing strategy is a must to remain competitive.

In this article, we will be going over some of the best practices that a digital marketer can use to develop and showcase videos. We will also be going over and highlighting 5 different reasons video is so integral to your digital marketing strategy.

Why Should You Care About Video Marketing?

Video is both versatile and engaging for users. As a result, it can effectively portray exactly what you want it to and it is highly shareable. A lot of consumers absolutely love video content because it is incredibly easy to digest and because it tends to be very entertaining and engaging. Anyone who is a marketer enjoys video as a medium because it offers such a high potential for a positive return on investment through a variety of channels.

Because you only need internet access to view and produce videos, it is highly accessible for anyone. While there is certainly an emerging trend for professional quality videos, it’s very easy and accessible to produce basic videos.

Various Types of Videos

There are a variety of different kinds of videos that you can produce on the market. To be able to produce highly effective videos for your digital marketing strategy, you really need to have a good understanding of your video’s purpose. Knowing what you want from your video will help you identify the right channel to publish it on and figure out what content it should showcase.

Here is a further breakdown of different ways you can be using various types of videos.


Explainers are effective at educating prospective customers about your product. These types of videos can be used alongside various other applications including but not limited to customer service activities and instructions.


Interviews are another option that can encourage more conversation between sides and they can even be used to highlight a special guest. If you are going to be using this video strategy to feature a guest expert, you can even get more usage out of the video by re-using the audio and marketing it in a podcast.

Product Reviews

Product reviews can easily be crafted by those seen as brand ambassadors for your business or brand. This can be a great way to leverage free content into free advertising for your business. Along with being able to promote your business without spending much on it, you will be able to find out a lot of information that you wouldn’t be able to get otherwise. After all, you can search through the comments and engage with people in the comment section to conduct more market research.

Live Reviews

Using live video is a great way to get more personal with your target market and it is highly effective when used on various social media platforms.

To gain a better understanding of the performance of your videos, you will want to look to integrate highly effective SEO standards into your comprehensive strategy and look to keep up with your metrics. You will be able to maintain a library of different videos with different purposes that you can continue to drip in different mediums like in your email marketing campaigns and even in your company’s blog.


How to Choose a Billing Company for Your Business

Medical billing is a foundational aspect of your healthcare practice. Providing quality healthcare is your core business and support activities such as CDR billing can affect your performance adversely if they are not handled promptly and accurately. To make sure that you get paid for services that your practice provides, you need to have a focused, reliable, and knowledgeable team to oversee your process. Those activities might include medical coding, handling insurance companies, processing claims, and following up on patient accounts that are unpaid.

As a business leader, you need to make a critical decision on whether you will have your internal staff do your billing in-house, or hire a professional billing service to do this for you.

Outsourced Billing Services vs. In-house Billing

If you decide to do your own billing in-house, the staff responsible for it will need to have practice management software to track the balances of your patients and to release bills to customers. You will be responsible for following up payment rejections, denied claims, etc. Your practice also needs to keep up with evolving policies and regulatory frameworks, like using the ICD-10 coding system.

Conducting your own billing in-house is usually less expensive; however, for medium-sized and small practices, it can be a time-consuming and challenging task. You can lose a lot of revenue due to rejected claims, unpaid claims, etc. That is when you need to have help from a professional billing company that can provide you with revenue cycle management services so that you can focus on your core business instead.

Outsourced Billing Services – 5 Important Benefits

1. Economies of Scale

Billing service companies are able to distribute their billing expenses over its many clients. That offers economies of scale that get passed on to your practice. Usually, they are able to operate with a lower cost and more collection percentages are recorded. You also can save on office space, hardware, staff, overheads, and time.

2. Dedicated and Highly Trained Staff

There is only one purpose that an outsource has, which is to increase your profitability. They conduct reviews of payment methods and make sure the right figures are being paid by carriers. Also, they follow up on claims to ensure that every cent is settled as much as possible. Since that is the area they specialise in, they have teams of experts that are able to navigate through industry procedures that continue to evolve.

3. Get Paid Faster

For all business ventures, cash flow is absolutely essential. The number of days that your money stays in the revenue cycle has a significant impact on your bottom line. An advantage to outsourced billing companies is they are able to submit claims quicker and with minimal errors that allow your customers to pay their bills on time.

4. Allows You to Focus on Your Core Business

With in-house billing, you have to spend a lot of time trying to contact delayed or rejected payments, unpaid claims, etc. That introduces a lot of headaches as well as diverting your attention away from your core business of helping patients. When you hire a billing company it frees up your time to allow you to increase your revenues and handle a higher patient volume.

5. A Changing Industry

As the healthcare industry continues to transform, medical billing is also affected by this transition. It is very hard to keep up with the ever-evolving rules and regulations. It might require constant attention and staff education to deal with system changes. For example, CPT codes are introduced every year and there are new carrier fees and rules practically every day. Allow the professionals to handle these issues so that you can provide healthcare, which is what you do best.


9 Ways to Cheaply Improve Your Kitchen

Achieving a modern space can still be done on a small budget when clever ideas are put in place to achieve a quick and pleasing result. Understand these quick tips to achieve high quality and affordable updates.

1. Use the Existing Layout of Your Kitchen

The cost will be reduced considerably when the existing layout is used. A large amount of money will be spent if you decide to move walls, electronics, cupboards, plumbing, and other vital parts of your home. The more that can be done yourself, the less money spent.

2. Re-use Your Appliances

Appliances that are working in good condition can be reused. Giving them a good going over with an abrasive gentle cleaner can help you keep money that would be spent on a new tap.

3. Paint

Painting the home is an excellent way to begin a low-budget project. An instant flash of colour can lighten any gloomy and dull space. Bright, neutral, or white colours provide the best result.

A tannin blocker and stain must be applied if you’re applying paint to a timber panelling. A local hardware store should provide you with proper advise on this. They can also recommend the correct type of paint to complete your kitchen project.

4. Upcycle Existing Furniture

Sprucing up an op-shop table can be conveniently done while you have your paintbrush out. Completing the task by standardising mismatched chairs with a code of paint can create the look of a dining suite. All will match when using the same colour!

5. Cabinet Makeover

It’s time to move on to the kitchen cabinets. If they still have their proper structure but are dated or an unpleasant colour, it’s easy to either apply a coat of paint or have them replaced. Replacing the hardware or drawer fronts can also be done for a small fraction of what it would cost to have all the cabinetry replaced.

Regardless of timber or laminate type, it’s possible to find a a paint that looks well suited. The majority of kitchen cabinets are standard in size. Due to this, finding doors that can be fitted should be easy. If you feel that painting all the doors yourself would be too exhausting, consider the small cost of having a professional job done by a spray-painting service. It may cost quite a bit less than a door replacement. The finish looks professional and hard-wearing.

6. Remove Cupboard Doors

The removal of doors from your over-bench cabinets or replacement with open shelving can offer a modern look quick and cheaply. Adding colour and interest can be easily done by applying a line of colourful paper.

7. A New Benchtop

There are a few options to consider if your splashback or benchtop is not what it once was. While replacing them seems like a good option, you have access to a multitude of low-cost alternatives that are great for DIY. A range of excellent products can aid in resurfacing them, many of which are available at Bunnings Warehouse or Zen Stone.

8. Paint a Tiled Splashback

Tile paint can give a tiled splashback a fresh look. Transforming your benchtop can be done by using a resurfacing kit that can obtain numerous ‘stone look-a-like’ finishes.

9. Renew Powerpoints and Light Fittings

A small amount of money should be spent to get new window coverings, power-point covers, light fittings, and light switches.

Spending a fortune on a new kitchen isn’t necessary when you use the right technique.


9 Kitchen Remodelling Hacks When Working On A Budget

Sometimes, you may want to renovate your kitchen to give it a more modern look but cannot make any huge changes because of budgetary constraints. Below, we have outlined some useful ideas on how you can get the kitchen of your dreams with a minimal budget.

1. Do not change the current layout of your kitchen

Knocking down walls in your kitchen can hike remodelling costs astronomically. Instead of overhauling your electrical and plumbing system, why not just move items around? Renovating without engaging expert help can help you save a lot of bucks. Visit a kitchen showroom in Surrey to have an idea of the finished look you desire.

2. Do not throw out functional appliances

Only buy new appliances if you have to. If your old appliances still work, simply scrub them clean and use them until you can afford spanking new ones.

3. Do not be afraid to use paint

With the right coat of paint, you can add colour to a gloomy room easily and affordably. To make your kitchen appealing, give your window frames, door, walls and ceiling a fresh coat of paint.

When painting surfaces made of wood, ensure that you first stain them. Consider visiting the local hardware to get advice on the best staining agent and paints to use in your kitchen.

4. Spruce up the space using existing furniture

Instead of throwing out old or mismatched furniture, let your creative flag fly, move things around and watch your kitchen transform.

5. Change the look of your cabinets

If you own kitchen cabinets that are still in great condition, why dig deep in your pocket to replace them when you could make them look like new by simply giving them a new coat of paint or repairing small damages?

You can easily do minor repairs on your cabinets without engaging a professional. Additionally, in the market, you will not lack a coat of paint that will blend with common materials used to create cabinets such as laminate or wood. If the prospect of painting your cabinets sounds daunting, you can engage a professional painter and make lacklustre cabinets look appealing instead of spending hundreds of pounds on a total overhaul.

6. Change the style of cupboards

Another great way to add some space to your kitchen is to remove the doors to kitchen cabinets. This will give you more space to style your kitchen. You can also add some funk to the ensemble by adding colourful paper to the back of the cabinets.
7. Consider adding a new benchtop

If you are currently using a worn-out bench top, consider getting a replacement. You can choose to make yourself a new benchtop or acquire a low-cost design from local stores.

8. Consider painting a splashback made of tiles

If your colour on your tiled splashback does not match with your desired décor theme, simply give it a new coat of paint. You can even choose a finish that makes it look like it is made of stone!

9. Change your light fittings and other power-points to suit the new style

To give your new kitchen an alluring makeover, consider changing your light fittings, light switches as well as the covers on your windows.

To give your kitchen that modern look and feel you have always desired, you may have to spend a fortune but who says you have to?!


Reasons Why Education is so Important

1. To Have a Happy Life with Greater Stability

The fact is, if you want to be able to live a happy life and enjoy all of the good things that you can get out of it, you will need a proper education to do so. Landing a great job that you are proud of and maintaining a good social reputation are only some of the basic benefits that you can get from being well-educated. It is absolutely essential to lead a stable life with a good amount of security.

2. Make Money

As someone who is educated, you will have a greater probability of landing a job that earns you more money than someone without an education. After all, everyone might refer to money as the “root of all evil” it doesn’t change the fact that money is essential to survive in today’s world. The more education you have, the greater your chances of earning more money throughout your lifetime.

3. Equality

In order to get to see a world that is much more just and fair, education for all is needed. Education is crucial to get rid of the existing differences that exist between both genders and different social classes. It can open up a lot of doors and opportunities for even those that come from less fortunate backgrounds to give them the opportunity at a high paying job. It also plays a crucial role in empowering women.

4. Achieve Self Dependence

If you have a desire to become self-dependent, you will absolutely require education to do so. It will help you achieve the goal of becoming financially independent and it can help you make better financial decisions to sustain such independence.

5. Turn Your Dreams Into Reality

Everyone has a dream. No matter if your dream is to get a specific job or to become rich, the key to achieving it comes down to education. While there might be a few exceptions to the rule like playing sports which don’t necessarily require immense education, that is the exception and not the rule.

6. Make the World Safer

Education can play a critical role in helping one determine the difference between what’s right and what’s wrong. Someone who has the proper education is going to be much more aware of the consequences to their actions and they will also be much less likely to have life circumstances force them to do something that is morally unjust just to improve their life circumstances. A lot of people that don’t have the requisite education they need to provide for themselves are forced to look for illegal ways to earn a living and to improve their life. Whereas, when you are educated, you have a much better understanding of your rights and your responsibilities and how to earn a living within the restrictions of the law which can make the entire world much safer and more peaceful.

7. Boost Confidence

Having a degree or a background in education will serve as proof of having intelligence by many. Because of this, if you have a high level of education, you are much more likely to be taken seriously in your everyday life. Anyone who is uneducated is likely to find it much more difficult to express views and opinions because they lack confidence that they will be taken seriously. Being educated is only going to result in helping you boost your confidence to express your views and opinions in a much more confident way.

8. Societal Standing

We live in a society that has norms and expectations and education happens to be one of them. Society really expects you to be educated as you are sent through school after school during your lifetime. Education can help you become a much more useful member of society and anyone that has education is going to have a better chance of contributing a lot more to their respective communities. It can help you enhance your standing in your community and contribute to the positive developments of it, such as using a nanny tax calculator to pay your nanny properly or contribute to other peoples’ needs whenever they need help.


Eight Reasons Education Is Essential

1. It Can Help Bring Stability And Happiness Into Your Life

Do you want to take full advantage of all of the joys life can offer you? If you do, you’ll want to make sure you’re properly educated. Having a strong education will give you more job opportunities, and it will improve your social outlook as well. When you’re well-educated, you’ll be able to build a great future for yourself, which means you’ll be happier overall.

2. Your Earning Potential Will Increase

If you’re fully educated, your chances of securing a job that pays well will be higher. It’s hard to build a life for yourself if you’re not earning a good salary. If you have a strong education, it’ll be easier for you to land a well-paying job. You’ll be able to do a lot with the money that you earn.

3. It Can Level the Playing Field

Do you want to live in a world where everyone has the same opportunities? If that’s your dream for the future, you’ll need a strong education. Particularly for bilingual children who have been educated in ,for example, a French nursery in London, education gives them more opportunities, which means a lack of education leads to fewer opportunities. Giving people a strong education makes it easier for them to work their way out of poverty. Being educated can also empower women.

4. It Can Increase Your Self-Reliance

Do you want to be able to depend on yourself? An education can give you the tools you need to make smart choices. When you’re educated, you can also remain financially independent.

5. It Can Help You Work Towards Your Dreams

Do you have a fantasy about your future? Maybe you want to be wealthy, or perhaps you’d like to have lots of friends. You might dream of being respected and successful. If you want these dreams to be more than just a fantasy, education is essential. Education gives you the tools to work towards your dreams. Obviously, an education won’t turn you into a star athlete overnight. Still, it can make it easier for your dreams to come true.

6. It Can Make The World More Peaceful

It’s easier for people to distinguish between right and wrong when they’re educated. When someone has an education, they’re more likely to be confident in their beliefs. This means they’re less likely to be influenced to engage in unlawful behavior. Furthermore, many people without an education don’t have opportunities to earn money, which means they might be drawn to criminal activities. If you have an education, you’ll be familiar with the laws, your legal rights, and the responsibilities you owe to the people that live around you. If you want people to be able to live peacefully, you should want everyone to receive a strong education.

7. It Improves Your Confidence

If you have a degree, it’s likely that you’re more knowledgable than many of your peers. It’s more likely that people will listen to what you have to say. If you know you’re not confident, you may not be comfortable speaking up when you have an opinion. When you are willing to speak up, you may feel that people don’t want to listen to you. If you’re educated, you’ll be more willing to share your opinions with the rest of the world.

8. It’s Good For Society

Our society understands the importance of an education. That’s why people are required to receive an education when they’re young. When you’re educated, you can contribute more to society. There’s more you can do to help the people around you. When everyone is educated, they can actively contribute to society and help to develop it.


8 Reasons Why You Should Focus On Getting A Good Education

1. Happiness and stability

It is well known that if you want to have a stable and happy life, you will need to have an education. This is because a good education will help you to get a good job which will lead to a positive social reputation. Being educated will help you to have a very stable life with a promising future.

2. Money

A person that is well educated has a much higher chance of getting a high paying job. After all, just about everyone would like to have a great quality life. Even though money may be known as the root of all evil, it is still essential in order to survive in today’s society. Therefore, when you have more education, you’ll have a lot more career options.

3. Self Dependence

If you want to become an independent person that is solely self dependent, then you’ll need an education. This is because an education will help you to become financially secure. Also, an education will make you more intelligent so that you make better life choices. This is especially important if your child has learning difficulties. Ensuring your child receives an education at a college for disabled teens, is just as vital for their self-dependence and personal growth.

4. Equality

In order for the world to be fair place where every single person is equal with equal opportunities, then education is needed. It is mainly through education that the gaps between the social classes and even gender can be bridged. Education gives the poor more opportunities to get better jobs and it also helps women to become self reliant and empowered.

5. Makes dreams come true

Do you have particular dreams that you want to come true? Would you like to get popular or wealthy? Would you like to be well known and respected? If you said yes to any of those questions, then you need an education. Of course, there are certain exceptions such as athletes who aren’t necessarily successful due to their education. That said, an education and a degree is what will help you to make those dreams a reality.

6. Improves confidence

By getting a degree, you’ll have solid proof of your expertise and knowledge. As a result, by simply having a good education, you’ll be taken more seriously and your thoughts and views are more likely to be heard. Typically speaking, uneducated persons find it difficult to express their thoughts and opinions and this is due to low confidence. Even if that person does overcome that and still expresses their views, they may not even be considered due to the fact that they aren’t educated.

7. Helps the world to become more peaceful and safer

The great thing about education is that it helps people to understand what is right and wrong. A well educated person will be aware of the consequences of their actions and they are less likely to do things that are wrong or illegal. Unfortunately, people who are uneducated and are extremely poor, usually have much fewer opportunities and this typically leads to them breaking the law by becoming thieves or committing other illegal acts in order to provide for themselves and their families. On the other hand, a well educated person will be fully aware of the law and their rights and will be much less likely to commit such acts against society. As a result, education is necessary for peace and safety.

8. Society

In society, there are many known and spoken rules and there are also many unspoken rules. One of these rules is education where everyone is expected to go to school and get an education, then a job and then have a family. By getting an education, you will become a contributing member of your society. It will also help you to become more active in your community and push for positive change.


Water Pumps Explained

Learning the differences between the different types of water pumps can be confusing, much like the ones provided by Flux Pumps or similar companies. This guide aims at helping you understand the differences and how every water pump function, which makes selecting a Pedrollo water pump much easier than in other places.

Centrifugal Water Pumps

This is any pump that raises liquid pressure or induces flow, resulting in a pumping action. Centrifugal water pumps is a preferable hydraulic pump that is used in more than 95% industrial and domestic applications. They are simple to operate, require low maintenance, and are cost-effective, and because of this, used universally.

Inside the pump, the casing features an impeller, consisting of a set of curved vanes for rotation purposes. When submersed in water, the vanes rotate the liquid. Due to this, it builds centrifugal force to the water particles, forcing the water out. The easiest way you can imagine this water flicking effect that is experienced when a car tyre is running on a wet road. Instead of a scooping action from the curved vanes on the impeller, the force is created centrifugally.

For centrifugal water pumps to function, they have to submersed inside water or operated on flooded suction lines. The main disadvantage of this pump type is the air. For instance, when a standard centrifugal pump comes across air, it becomes air-bound. Because of this, it becomes difficult to pump pumpwater pumpsair compared to water, meaning that the pump cannot force the water out using pressure.

When in full operational order, the pump will be filled with water, with no air traces. Somehow, if air happens to get into the pump, it will bound and stick until the removal of air.

Peripheral Water Pumps

Peripheral water pumps, also referred to as turbine pumps or regenerative, have the same appearance as a centrifugal pump. The internals vary in that they are able to develop high discharge heads at very low flow rates. The peripheral pump fluid is pumped directly into a peripheral channel (around the casing edge). As the fluid flow reduces, the curves don’t flatten, unlike conventional centrifugal pumps. In summary, the fluid moves along the inlet to outlet circumference with increased pressure.

Self-Priming Centrifugal Pumps

Self-priming centrifugal pumps, on the other end, resolve the issue that is experienced with the standard centrifugal pump. This water pump prevents air binding by mixing the air with water, which ends up creating a fluid that is the same as pure water and will pump normal as a result. After the completion of this process, the pump will get rid of the air and will move the water just like a standard centrifugal pump.

When the priming cycle is happening, air enters the pump and mixes with water at the impeller—the air and water exit by the centrifugal force of the impeller and get into the water reservoir. And as time goes, the air will end up rising while the water starts sinking eventually.

At this stage, the water is air-free and is heavier, meaning that water flows down the impeller, which is now a ready mixture, with even more air entering the suction line. Once the air has created a vacuum in the suction line, the pressure will then in turn, force water to get into the suction line towards the impeller direction and start pumping again.

When the pumping starts, the re-circulation of water halts, and the ensuing time the pump begins, it will self-prime. In this case, it will once again assist in mixing the air and water to create a pump-able fluid until the pump operates normally.


A Quick Guide to The Types of Water Pumps

With Fleet Bioprocessing having several different types of water pumps, differentiating them can be somewhat confusing. Hopefully, this guide will help you figure out the differences and how each water pump works so that you make the right choice.

• Centrifugal Water Pumps

They are pumps that increase the liquid pressure or induce a flow that results in a pumping action. They are often referred to as hydraulic pumps and are the most preferred type for industrial and domestic applications. Centrifugal water pumps are relatively cheap to maintain and straightforward to operate, which is probably why they are the most common choice.

The centrifugal pump has a case holding an impeller consisting of a set of curved vanes. The vanes rotate when the device is submerged in water. The rotation causes a build-up of centrifugal force in the water particles that force the liquid out. A practical example of how this works is when water flicks off of a car tyre as it moves on a wet road. The vanes do not generate a scooping action but rather generate a centrifugal force.

For this kind of pumps to work, they should be submerged in water. They can also work with flooded suction lines. However, the primary drawback with the centrifugal water pumps is air. When the average centrifugal pump encounters the air, it does not pump water effectively because of what’s known as an air-bound. The pump starts pumping air instead of water because it lacks the force needed to push out the water.

If the centrifugal pump is working correctly, it will be full of water without any air. If air gets in, then it will bind the pump, causing it to get jammed. The only solution is thus getting rid of the air so that the pump can work properly again.

• Peripheral Water Pumps

A peripheral pump has a close resemblance to a peripheral centrifugal pump. However, the difference is internal; in which the former is set up in a way that causes it to generate high discharge heads at low water flow rates. The water is pumped into a peripheral channel that is often around the edge of the pump’s casing. The pumps are also called turbine or regenerative water pumps, and the curves remain constant even as the water flow decreases. In short, the flow takes place along the circumference of the inlet to the casing’s outlet with increasing pressure.

• Self-Priming Centrifugal Water Pumps

A self-priming centrifugal water pump is a smart version of the standard centrifugal pump, in that is designed to overcome the weakness associated with the latter. With this kind of water pump, you will not have to deal with air binding because it mixes it with the water creating a fluid similar to pure water that it can pump normally. Once this process is complete, the pump will extract the air and push the water like how the typical centrifugal pump works.

The pump has a priming cycle in which air enters and mixes with the water at the impeller. The mixture will then exit by the centrifugal force generated by the impeller into a water reservoir where the air will rise as the water sinks. Once it is free of air, the water becomes heavier and flows back into the impeller that is self-priming as more air enters the suction line. A vacuum will then be created in the suction line once all the air is gone, and the pressure pushes the water into the suction line and to the impeller so that the pumping can start.

The re-circulation of the water halts when the pumping starts, and it will self-prime the next time it is used. The pump will once again mix air and water to create a liquid that it can pump until it is ready to operate normally.


6 Important Pointers for Choosing the Best and Finest Silver Jewelry

Are you looking for some advice on buying quality silver?

Silver is a beautiful precious metal but finding the highest quality silver, like finding that perfect pewter pitcher or getting just the right shade of rose gold, can be a difficult task. There are literally thousands of outlets available online and it can be hard to choose the sellers who will be offering you genuine products.

But, it is important to know that you can most certainly buy top quality silver jewellery if you know what you are doing. In the following article you will find some pointers on finding the best deals when you are purchasing silver.

1. Check the Price of the Best Silver Jewellery

Sterling silver is a valuable metal and the first indication that you are purchasing this superior value you will be the increased price. One way to be sure that you are actually getting a top quality silver item is by comparing its price to other similar items.

2. Talk to the Seller

This is not always a possibility when purchasing silver online but if you do get a chance to speak with the seller, this is a major advantage.

If you speak with a honest purveyor of costly silver jewellery, you will be able to ask many questions about the prices, silver sources and hallmarks of their items. This is a good opportunity to get the answers you really want so come prepared.

If you can find out about physical locations this is also a good thing. If the store you are buying from has a physical location this is a sign that you are dealing with honest professionals.

3. Silver-Grade Specifications or Hallmarks

Genuine silver products have special markings that signify their authenticity. These markings are often very small and located in a hidden section of the silver jewellery, you will need a flashlight and a magnifying lens to properly identify the markings.

If you have already bought the silver product, you can use this method to properly identify your product as a pure silver craft. Sterling silver will typically say “sterling” or .925.

4. Perform a Test of Purity

Then there are some tests you can perform on the piece of jewellery itself that you can use to check the purity of your silver product. Don’t worry; this test will not damage your item in any way. All you will need is a powerful magnet.

You can test the piece of jewellery to see if it is magnetic in any way, even on the smallest level. Silver is not a magnetic metal and if your jewellery clings to the magnets, then you may not have nickel or some other metal that is not silver.

Be sure that you are using a very powerful magnet or it may not be strong enough to actually test the magnetic attraction of your piece. A regular refrigerator magnet may not be sufficient to test this.

5. Get an Appraisal

If you are still not sure about the authenticity of your piece of jewellery, you can always have the item appraised. Take your silver jewellery to an expert appraisal for a professional perspective on your jewellery. You will probably have to pay for this, but if you are serious about knowing if your item is pure sterling silver, it is an important step.

6. Be Cautious when Purchasing Online

You will find a wide range of options available to you when you are searching for top-quality sterling silver jewellery, but not all of these are honest so it pays to exercise caution. The best silver jewellery providers will have a physical location where they do business. Be sure to keep all these pointers in mind when shopping for silver jewellery.