Attempting to market a local business can seem like an insurmountable task. After all, there are so many businesses looking to rely on search engines or social media platforms in order to increase the awareness in their brand that competing with the prominent businesses in the marketplace can be a very significant challenge. This is especially true when it comes to the local market. Luckily, search engines have optimised their results to the point where it prioritises local businesses. However, you still need to know what you are doing to get the most out of it. Below, you will learn more about how you can effectively promote your local business.
Online Marketing For Local Businesses:
1. Your Website
While you might assume you have to spend a lot of money on your website, that’s not really the case. Your website primarily needs to clearly define and explain what you do and why a customer should purchase from you. Therefore, it needs to accurately display essential information about your business including your contact details. Likewise, it needs to clearly define and explain what products and/or services you offer.
It should be structured in a way that will make it very simple and easy to follow and use. A prospective customer should be able to quickly and easily navigate your website to find all of the information they need and to make a purchase on it. Your website should be built primarily for your customers.
2. Local SEO
SEO is the process of getting your website to rank higher within the search engine through optimisation. After all, your goal should be to rank as high as possible for highly searched keywords and phrases to ensure you are able to generate the most clicks and traffic to your site, and an agency for SEO in Hampshire can do this for you.
To maximise your SEO efforts, you want your website to include all pertinent information including your name, address, and a phone number throughout each and every page. You will also want to leverage tools like Google Maps in this instance. Your address format should be the exact same as the one that is on your Google My Business account to ensure consistency across the board.
3. Google My Business
When you make a search query for something like “bakeries near me,” you will be directed to a panel of businesses that are located nearby prior to any other search engine results. This is how Google is now prioritising local businesses for local search queries. These businesses will be chosen based on their location, business type, and relevancy rather than strictly based on SEO rankings. In order to get your business ranking on this section, you need to have signed up for and created your Google My Business service which is free for any business to use.
4. Getting Links From Other Websites
A lot of the times the best strategies you can leverage don’t involve doing anything to your website at all. Getting your business to be featured on various local directories like Yelp.com can have a very good impact on your SEO efforts locally. It will not only provide you with a quality backlink which can boost your ranking factor, but it can help you drive more organic traffic directly through the directory listing. This is especially true if you have a brand new website and/or business.
5. Your Content
The content that you publish on your website is very important. Because of this, you want to be crafting the best type of content and the content of the highest quality. Blogs are a very effective tool that a local business can leverage as it gives you the ability to get your website dominating the search engine rankings. It can be very rare to find a business that is ranking high without a consistently updated blog nowadays.
6. Social Media
Social media has really skyrocketed in terms of importance for local marketing. A lot of businesses are leveraging the power of social media because of its low-cost implementation and the kind of power they can bring. After all, everyone is using social media and you should always be marketing where your customers are located.