Month: May 2020

Effectively marketing your brand can be a time-consuming process. Without copious amounts of time on your side or in-house staff to dedicate solely to promoting your brand, hiring a professional marketing company to handle it for you can make a lot of sense for your business. By outsourcing your marketing efforts to a third-party and professional marketing company, you will be able to leverage their resources and expertise to take care of virtually every aspect of building your brand. This includes doing things like planning and executing a digital marketing strategy, doing proper market research, integrating social media marketing into your mix, and executing traditional marketing campaigns for your business. Below, we will be going over the top reasons you should be considering hiring an outsourced marketing manager.

Reasons To Hire A Professional Marketing Company:

1. Leverage Their Expertise

By hiring a professional company, you will gain access to trained and experienced professionals in the marketing industry. You will be able to have all sorts of specialised marketing professionals working directly on your marketing efforts. To leverage these kinds of professionals on your own, you would need to spend a lot of money on hiring. Having such a wide range of skill-sets to work on your marketing efforts can help you effectively compete in today’s competitive and demanding business climate.

2. Maintain Brand Consistency

As someone who is wearing multiple ‘hats’ in your business, you likely don’t have the time to develop a fully comprehensive and consistent marketing mix. A professional company will have the time and expertise to ensure that everything from your content to your social media marketing to your paid advertising is all maintaining the level of brand consistency you need. Maintaining a single brand voice is key to developing and sustaining a proper brand image.

3. Leverage SEO

SEO has become perhaps one of the most impactful indicators of how well your business will be able to compete in the competitive landscape. It’s become so imperative for businesses to get their websites ranking as high as possible because an increasing number of consumers are using their favourite search engines to find products and services they are looking for. Because SEO is such a dynamic industry, you pretty much need to have direct knowledge and experience implementing it to experience any kind of success within it. Hiring a company that has shown a propensity for being able to adapt to the changes in the SEO field can be key to getting your website ranking high amongst the increasing competition.

4. Getting New Marketing Ideas

A marketing company with professionals that constantly have their ‘ears to the ground,’ will put you in the best position to succeed. You will be able to leverage new ideas in your marketing strategies and be the ‘first to the party’ in a lot of cases. This alone can bring a lot of unique advantages that will help you dominate the marketplace. Likewise, their experience can help you avoid making common mistakes you might otherwise make on your own.

5. You Don’t Need To Waste Time Establishing Media Relations

By hiring a professional marketing company, you will gain access to their existing media relations and you will be able to leverage their time to ensure you aren’t wasting your own. Doing market outreach can be incredibly time-consuming. This is especially true if you have a lot of online and offline strategies being implemented. By having a company handling all of this for you, it can really save your company a lot of time.

6. Save On Hiring and Training

When you make the effort to hire your own marketing professionals, you will end up incurring a lot more costs. These costs may include full-time salary, benefits, recruiting costs, hardware, insurance, space, and more. By outsourcing to a third-party company, you will only have to pay for their services which will likely be a fixed cost. Thus, you will have much more clearly defined costs to account for in your business.

As you can tell, there are benefits to hiring a professional marketing company that makes it worthwhile.

Complicated and technical home maintenance is what most people think of when they hear about taking care of their home. However, taking care of a house can be done by anyone even though technical personnel do have an essential part to play in maintaining a home. When it comes to keeping our homes and its surroundings hygienic and presentable, everyone has a role to play.  Check out this guide from The Electric Heating Expert.

De-Clutter

Just about every member of the family can contribute towards this simple task of de-cluttering. A comfy and spacious space can swiftly turn into something horrible by simply being cluttered regardless of how little energy is required to maintain a clean living area. Anyone will find it quite challenging to find something to put on when facing a messy closet, for instance. Similarly, ordering take out is a no brainer when faced with an untidy kitchen that has anyone who walks in cringe at the thought of making a meal.

Maintain A Clean Space

Nothing comes close to a clean house. Nothing compares to what you feel when you enter a clean home that not only smells fresh but is also neatly arranged. In addition to being welcoming and comfy it is also refreshing and inviting. After a day of hard work, everyone would be looking forward to getting home and relaxing in such a space.

By sticking to a simple daily routine, homeowners can create a clean space in a number of ways. You can maintain a hygienic and fresh smelling house by using simple techniques and products. Furthermore, you get the opportunity to spot various issues such as stains, chips, scrapes and scratches around the house when cleaning.

Schedule Repairs Frequently

At one point or the other, you will spot some damage in and around your home, regardless of how careful you are. Any damage around the home can negatively affect the physical appearance of the house. The damage can be an eyesore, regardless of how tiny it might be. It is therefore wise to repair such damage as and when it is discovered.

Taking too long to fix such damage may result in costlier repairs. You can avoid spending more further down the line by making small repairs as early as possible. Before the damage spreads, for instance, a crack in a wall can be repaired. However, you might have to put up an entire wall if you do not fix such issues earlier.

Enhance Your Home’s Aesthetic Appeal

Your home should be as attractive from the outside as it is from the inside. People can get a sense of how your home’s interior looks like by simply looking at its front face. However, the reality of the home is usually reflected by the backyard. As such, the importance of both of these parts of your home cannot be emphasized further.

To enhance your home’s curb appeal and achieve the best results, you will need to invest a lot of time and effort towards this endeavour. By conducting a few simple activities you can improve your home’s external aesthetic appearance. Simple landscaping, planting flowers, adding some artistic features, or planting a tree, are all great examples of such activities.

Familiarise Yourself With Your Home’s Structural Layout

It is rare or homebuyers to familiarise themselves with their home’s technical details once they purchase it. If any problem crops up, knowing the layout of your home will help you find it swiftly. For instance, if you are familiar with the layout of your home’s plumbing, it would be easier for you to locate any leaky pipes.

When the words “take care of your home” are uttered, a lot of people only think about the much more complex aspects of home maintenance like maintaining plumbing, appliances, and more. While these things certainly play a critical role in optimal home maintenance, taking care of a home involves much more than that and it is the responsibility of everyone in the home. You could get something similar to office cleaning services but it’s always better to clean your own home. There are different roles that every member of the household can take on to create a healthy and sustainable environment for your home.

Get Rid of Clutter

This is a very simple thing to do in principle. Because of this, everyone in the household can partake in it. It actually takes very little energy to sustain a clean living space, having too much clutter throughout a spacious space can quickly turn it into a cramped space. For instance, a cluttered closet will likely make you think twice before attempting to head into it to find something to wear. Whereas even a cluttered kitchen can make you absolutely dread having to look in the cupboards for ingredients for even the simplest of recipes.

Sustain a Clean Home

There is very little that feels as good as it does to have a clean home. Very little can beat the feeling of being able to walk into a clean house that smells great. Not only is a clean and organised home clean, but it is incredibly inviting. It can end up providing a much more pleasant environment and living space that can make being in it much more relaxing.

Those that own homes can experience this type of cleanliness by integrating simple cleaning tips into their daily routines. Sustaining a clean home doesn’t take anything more than the use of simple cleaning products and techniques. In addition, the entire process of cleaning your home will help you get ahead of any things that might need work on to keep you from letting things get worse including chips, scratches or anything else.

Frequently Repair Things

While you might be a very careful person, you are bound to deal with instances of damage at some point. Every home has things go wrong. Any kind of home damage can become an eyesore and really stand out in an otherwise clean environment.

By delaying your response to fix small things, you could end up allowing the problem to escalate into something much more expensive. For instance, a small crack in the wall can end up growing into a major problem that can force extensive repairs if not handled properly and in a timely manner.

Improve the Aesthetics of Your Home

While you want to pay special attention to the interior of your home, the exterior of your home shouldn’t be ignored. While your home’s exterior will give onlookers a good idea on how well kept your home is, the backyard is usually the best way to accurately visualise the reality of the interior condition. Because of this, each space has equal importance.

Maintaining a proper exterior appearance and an optimal landscape can take a lot of time and effort. Luckily, you will be able to enhance the curb appeal of your entire home by implementing basic activities into your day to day life. Doing things like planting and watering flowers can do wonders for improving the overall aesthetics of your landscaping.

Understand Your Home’s Design and Needs

Typically, when a homeowner purchases a home they rarely make an effort to comprehend the technical aspects of the home. Along with this, by staying abreast of the design of your home, you will be much better able to identify and deal with problems as soon as they sprout. For instance, if you have a pipe that is leaking, it can be much easier to identify and correct it if you are well aware of your existing piping system.

Whenever the words ‘take care of your home’ are mentioned, many people imagine the technical and more intricate home maintenance. Although the technical personnel plays an integral role in home
maintenance, when it comes down to it, taking care of your house is primarily the responsibility of everybody living there. There are tasks that everybody can participate in to maintain a sustainable, clean, and
healthy environment in the home and its surroundings.  Reading serviced apartments have put together a guide to help.

Clear The Clutter

This is an easy task that nearly everybody in the family can partake in. Keeping your living space clean generally requires very little energy, and having clutter can rapidly turn an otherwise pleasant and spacious
area and make it to be a horror-show. A jumbled up closet, for instance, will make anybody think twice before looking for something to wear. On the other hand, a cluttered kitchen will make anyone dread making a meal and instead go for the closest take out.

Keep Your Home Clean

There is nothing that beats having a clean home. There’s no feeling like walking into a clean, neat, and fresh smelling home. It is refreshing, inviting, welcoming, and comforting. It creates an environment that
will make everybody rush back home and relax after the rigours of the day.
As a homeowner, you can attain cleanliness in a variety of ways through simple daily routines. By utilising simple techniques and products, you can maintain the house fresh and clean. What’s more,
cleaning your home regularly will give you a chance to identify any damages and faults like stains, scratches, scrapes, and chips.

Frequent Repairs

Regardless of how careful you are, you’ll experience some form of damages at some point in your stay. Damages are not a pleasing sight to behold. No matter how minute they are, they can genuinely
be an eyesore. When they first appear, it is shrewd to deal with them as soon as you can.
Because of delayed response, some repairs can prove to be costly. Therefore, doing minor repairs on the regular can help avert the need for carrying out a pricey investment. A cracked wall, for instance,
can be subjected to repairs before the scenario escalates. If you don’t do the repairs within time, it may reach a point where you will have to rebuild the whole wall.

Make Your House Attractive

Just in the manner the interior is maintained and looked after to be appealing, the appearance of your house from the outside should also be appealing. Although the front of the house gives persons a
sense of what’s going on inside, the backyard visualizes or reflects the home’s reality. Therefore, both of the spaces are essential.
Getting an appropriate appearance takes time and needs a considerable amount of attention and effort to get the best. But fortunately, you can enhance the curb appeal of your house by engaging in simple tasks. They include things like planting a tree, flowers, or encapsulating artistic designs and doing standard landscaping.

Understand and Know Your Houses’ Design and Requirements

When one purchases a home, in most cases, they don’t make any attempts to understanding the technical aspects involved. What’s more, knowing your home’s design allows you to find a problem quickly should it arise. For instance, if you have a pipe leak, if you are conversant with the piping, it will be easier to spot the problem.

Floor plans and photos continue to be important factors when it comes to selling a property. These basics have not seem to change despite the many choices that are available from PropTech startups in the United Kingdom.

Property buyers not only appreciate floor plans and photos, they expect to see them. In fact, there is some research that has estimated almost 80% of potential property buyers believe that being able to view a floor plan is absolutely necessary when they are considering buying a new property.

So, what are the reasons to include photos and floor plans when trying to sell a property?

– These tools will help to create a consistent presence for a brand
– The property can be shown at its complete potential
– These tools increase leads and provides buyers with more transparency
– Increase more interest in the property with excellent marketing and photography materials

With that said, there are still many listings through measured building surveys we see that do not have these basics. These listings do not only have poor photos and lack a floor plan, many include misinformation.

When a listing does not include photos and floor plans, there is always a risk that the amount of interest the listing attracts is limited.

While it is quite easy to say which method works best when listing a property for sale, there may actually be valid reasons why some of the tools are not available for certain properties.

The reasons why some property listings do not include floor plans and excellent photography are:

– Poor lighting or weather may make it difficult to capture a high-quality photo
– The photographer may be inexperienced and/or have improper equipment
– Time restrictions
– Miscommunication leading to problems with the home staging preparation

Keeping these issues in mind, the following are some important factors to get the most marketing potential out of any property you are trying to sell.

Tips For Drawing Floor Plans

Even though this may be up for debate, the floor plan is the major factor that sells a home. This is one reason why it is so essential that time is spent on the details. Having engineering graphing paper and a quality pencil is not enough to create floor plans that sell properties. What are some of the other things that you will need?

– Learn the right symbols and use them
– Be consistent with the measurements
– Be detailed (windows, swing direction, fixtures, doors)
– Do a final review

Now that we have covered the basics for what it takes to create impressive floor plans, the next section will focus on how to take photos that sell properties.

Realtor Photography Tips

All you have to do is take a look online to see some of the bad photos that realtors have taken of properties. Fortunately, we know how to avoid those bad photos in the first place.

When showing a property online, the visual content is extremely important. Though there are some realtors in the industry that can meet the minimal photography standards, hiring a professional photographer is the best choice.

No matter which option you choose, the path to take great photos remain the same – preparation, preparation, preparation.

– Be flexible with the angles for the internal and external photos
– Use the right equipment (ultra-wide-angle lens, tripod, DSLR camera)
– Stage the property correctly by asking the homeowner to clean up before your arrival
– Prepare the site by understanding the layout of the property so you can efficiently take the photos
– Try to take between 2 to 3 exterior photos and 8 to 10 interior photos

Do You Need Photos And Floor Plans To Sell A Property?

It could take some time and effort to create a floor plan sketch in 2D with exact measurements, a higher quality 3D floor plan that offers more valuable could be create in the same amount of time.

Is PropTech The Solution?

Each one of the stakeholders that are in the real estate industry rely on evolving technological solutions that allow them to edit images at anytime and create floor plans. Photographers, vendors, service providers and real estate agents are looking for these highly sought after innovative solutions.

Both high-quality photos and detailed floor plans continue to be one of the essential tools to utilise in property marketing. Despite new choices being presented from UK PropTech start-ups, like floorplansUsketch this basic idea hasn’t seen much change.

A would-be buyer expects to see these things as standard in property listings with the research indicating that 81% believe a floor plan is absolutely essential when attempting to find a new property.

So you might be wondering, why exactly do you need high-quality floor plans and photos to sell a property?

1. It helps to showcase the property in it’s best light.

2. It maximises interest in the property through high-quality photography and good marketing materials.

3. Improved transparency and a boost in qualified leads.

4. It helps improve brand consistency.

That being said, we still see a lot of the listings on the marketplace fail to provide basic fundamentals of a good listing. They have inaccurate details, poor quality photos and missing floor plans.

There is a significant risk that the absence of a high-quality floor plans and photography can result in a decrease in interest in the property.

It can be fairly easy to point out the best strategy, but there might be reasons why a specific asset isn’t available.

Why doesn’t every single property have these things including detailed floor plans and high-quality photography?

1. There are sometimes time constraints that force the seller’s hands.

2. The agent might not have the requisite experience to do it themselves and they might also lack the professional equipment.

3. Poor weather conditions can negatively impact the quality of the photos.

4. Ineffective communication can lead to poor results when it comes to the home staging process.

With some of these things being kept in mind, we have gone ahead and chosen a few tips to focus on in order to help you get the best marketing results out of the property you are spending time, energy, and money on.

Agent Photography Tips

You can find a lot of different poor quality real estate agent photos by conducting a basic internet search. However, there are simple ways to avoid having these poor quality results.

Having optimal visual content is crucial if you want to elevate the perception of a property online and while a lot of agents might be able to produce good enough results, having professional photographers complete it for you, it will enable the best results.

For each route that you might take, preparation is everything.

1. Proper Staging – Always ask the owner of the home to organise everything and to clean up before you show up.

2. Prepare the Site – Have a good idea of the existing layout to give priority to specific areas that need attention.

3. Gain Access to the Right Equipment – Get yourself some high-quality and professional-grade photography equipment if you will be taking the photos on your own.

4. Mess with Angles – You want to mess around with the angles to try to manipulate the shots to ensure you are putting the property in the best light.

5. Get Enough Shots – You want to try to take at least 2 to 3 shots of the home’s exterior and 8 to 10 shots of the home’s interior.

Now that we have gone over some of the basics that you can use to optimise your photography efforts, the next thing we will focus on will be maximising your floor plan designs

Having good quality floor plans will be crucial in your effort to sell a property. The floor plans that are included should be done with more than engineering graph paper. While that’s a good place to start, you want more for the best results.

1. You want to have access to a laser measuring device to ensure that you are able to place appropriate measurements on it.

2. Take consistent measurements with each room and floor.

3. Include as many details as possible including but not limited to the number of doors, windows, fixtures and more.

4. Use the appropriate symbols.

5. Complete a final check.

While producing a 2D floor plan sketch with the right measurements might take a good amount of effort, you will benefit even more from a 3D floor plan. It can take nearly the same amount of time and deliver greater value to selling the property.

Is PropTech the Answer?

If you are looking to optimise your efforts to sell property, you need creative, efficient and effective tech solutions to be able to create floor plans and edit them all on-the-go. Many professionals including but not limited to estate agents, photographers, and vendors are seeking out these new and improved solutions with great results.

Marketing to local businesses can often feel like an impossible thing to do. So many companies these days rely on social media channels and search engines to get their businesses and websites introduced to the world. This means it can be difficult to compete online with well-established businesses, especially on the local level. Fortunately, this issue has been recognised by the search engines, with one of their most critical features now becoming local search. But how can you effectively promote a local business?

Online Marketing Methods for Local Businesses

1. Your Company Website

It is not necessary to have an expensive or complicated website. All it needs to do is clearly explain who you are, what you have to offer, and why customers should purchase your products or services. It must contain your essential information including your contact details. However, it also needs to explain your company as well as the services or products that you have to offer.

Your website needs to be easy to use and well-structured. It should be easy to find all the relevant information about your company and everything that customers need to know before calling or making a purchase. Make sure to build a website that works well for your customers.

2. Local SEO

SEO refers to the process of optimising your website so that it ranks higher in the search engines. The higher that your website is ranked, the more traffic and clicks you will receive.

Let’s keep things simple. To help you with your local SEO, be sure to include your contact information on all of the pages on your website. Tools such as embedded Google Maps also can be helpful. Your address should be formatted in the same that it is is on your Google My Business account. Move to our third tip if you have set yours up already.

3. Google My Business

Whenever you are searching for something such as “bakeries near me,” or “takeaways in Fleet“, usually you will have a map panel presented to you which is displayed before any of the regular results. The panel contains local businesses that are selected based on their business type and location, instead of on their SEO. In order to get your business displayed in this section, you must sign up for a Google My Business account. This service is free for anyone to use.

4. Obtain Backlinks From Other Websites

There are times when one of the most effective ways to make improvements to your local search marketing is not directly related to your website. Getting your business listed on local directories like Yelp.com can impact your local SEO positively. You will not only benefit from the backlink that you get but you may also discover that many people find you via a directory, since directory sites come up in more searches compared to yours, especially if you are just getting started.

5. Your Content

Another thing that is very important is the content posted on your blog or website. It is critical to ensure that you create the right kind of content.

One of the most effective tools that are available to local businesses is blogs. They provide you with access to a platform that can potentially dominate the search results. Most companies these days have a blog. When you are just getting started, it is definitely an option that is worth looking into. You can discuss things like events that you have participated in or the jobs you have done in a specific place.

6. Social Media

Over the past few years, social media has dominated the marketing field. Many businesses use those platforms for free advertising, so it isn’t hard to see why they are so popular. It is definitely worth it to take advantage of them. When you spread your content among your friends and followers it stays local, but still introduces you to new people as well.

Attempting to market a local business can seem like an insurmountable task. After all, there are so many businesses looking to rely on search engines or social media platforms in order to increase the awareness in their brand that competing with the prominent businesses in the marketplace can be a very significant challenge. This is especially true when it comes to the local market. Luckily, search engines have optimised their results to the point where it prioritises local businesses. However, you still need to know what you are doing to get the most out of it. Below, you will learn more about how you can effectively promote your local business.

Online Marketing For Local Businesses:

1. Your Website

While you might assume you have to spend a lot of money on your website, that’s not really the case. Your website primarily needs to clearly define and explain what you do and why a customer should purchase from you. Therefore, it needs to accurately display essential information about your business including your contact details. Likewise, it needs to clearly define and explain what products and/or services you offer.

It should be structured in a way that will make it very simple and easy to follow and use. A prospective customer should be able to quickly and easily navigate your website to find all of the information they need and to make a purchase on it. Your website should be built primarily for your customers.

2. Local SEO

SEO is the process of getting your website to rank higher within the search engine through optimisation. After all, your goal should be to rank as high as possible for highly searched keywords and phrases to ensure you are able to generate the most clicks and traffic to your site, and an agency for SEO in Hampshire can do this for you.

To maximise your SEO efforts, you want your website to include all pertinent information including your name, address, and a phone number throughout each and every page. You will also want to leverage tools like Google Maps in this instance. Your address format should be the exact same as the one that is on your Google My Business account to ensure consistency across the board.

3. Google My Business

When you make a search query for something like “bakeries near me,” you will be directed to a panel of businesses that are located nearby prior to any other search engine results. This is how Google is now prioritising local businesses for local search queries. These businesses will be chosen based on their location, business type, and relevancy rather than strictly based on SEO rankings. In order to get your business ranking on this section, you need to have signed up for and created your Google My Business service which is free for any business to use.

4. Getting Links From Other Websites

A lot of the times the best strategies you can leverage don’t involve doing anything to your website at all. Getting your business to be featured on various local directories like Yelp.com can have a very good impact on your SEO efforts locally. It will not only provide you with a quality backlink which can boost your ranking factor, but it can help you drive more organic traffic directly through the directory listing. This is especially true if you have a brand new website and/or business.

5. Your Content

The content that you publish on your website is very important. Because of this, you want to be crafting the best type of content and the content of the highest quality. Blogs are a very effective tool that a local business can leverage as it gives you the ability to get your website dominating the search engine rankings. It can be very rare to find a business that is ranking high without a consistently updated blog nowadays.

6. Social Media

Social media has really skyrocketed in terms of importance for local marketing. A lot of businesses are leveraging the power of social media because of its low-cost implementation and the kind of power they can bring. After all, everyone is using social media and you should always be marketing where your customers are located.

When you have a storage unit at storage Hemel Hempstead, you can use it in storing anything. This is why more and more people are getting one for themselves. Below are some of the reasons why you should consider hiring storage space.

Space

You will save a lot of space in your home or office. You will end up with more room.
There are different sizes when it comes to storage units. When you organise your belongings carefully, you can end up fitting a lot of items.

You can use the storage space to store the items you don’t use regularly, like snowboard gear. You will end up with more space in your home, and you will have an easier time organising and keeping it neat.

Facilitates a Mobile Lifestyle

Storage units provide you with the perfect way to keep belongings when you have time-sensitive commitment. When at the university, students coming from different places have somewhere to keep their stuff when they go home at the end of term.

Students don’t have to travel with their stuff during holidays, they can just rent a self-storage unit because they get the chance of storing their items in a safe place until they come back from the break.

Reliability

Storage units are usually safe and reliable. You will have a padlock for locking up your stuff, and they also have systems where you sign in and out when getting in or out. This will give you peace of mind knowing that your possessions are safe.

Insurance

Your items will be insured when they are in a storage facility. If something gets damaged inside the storage facility, you are going to be compensated.

Take up this option when it comes to the storage of expensive and precious items.

Access

There are no restrictions when it comes to accessing your items in a storage unit. You will be able to access your belongings any time you wish.

Cost

You will notice that it costs more to get a bigger house enough to fit your belongings when compared to getting a storage unit. You are going to pay for the space you need. You can stop the use of that space any time you wish.

Protection

When building storage units, they make sure that the belongings are going to be safe from dampness, severe mildew, and adverse weather conditions. If you were to choose between keeping your stuff in a garage or storage unit, then the storage unit will prove to be the better option.

When you keep your stuff in the garage, you have no guarantee that they will be safe from pests, mildew, dampness, or natural weather elements.

Time

It will be convenient to hire a storage unit. You don’t have to worry about moving your stuff from one place to another.
You can hire the unit for as long as you want. If you plan on storing your stuff in a storage unit for a long time, then you will be offered discounts.

Organisational Efficiency

Planning and efficiency are part of the success of an organisation. This will involve a proper storage solution for the organisation. You will need good storage for keeping documents, files and stationery that are needed for day-to-day operations.

Some items in the office are not used daily. They can take a lot of space that would have been used for a more productive task. When you have storage units, you will be able to store these items until they are needed, which maximises office space.

Videos have become very popular in recent years, especially because of people becoming accustomed to consuming content using this easy-to-watch form of information – and there is quite a bit of it. According to statistics, YouTube has over 1 billion hours of video views every single day.

If you would like to pursue a digital marketing career, you have already discerned how powerful video marketing is as an online tool. Some businesses and individuals will be very interested in videos, specifically because they can incorporate videos into their content which can help them be more successful and competitive.

Here, experts at Ally and Mo explain the best practices for sharing and creating videos, and five reasons why digital marketers should consider using video as a sound marketing strategy.

Why Create Videos?

Videos are unique because of their ability to provide a real-life picture of what is happening in the world; they are also very easy to share across multiple platforms. From the consumer’s perspective, they can be extremely engaging, entertaining, and easy to digest, and marketers will find that their ROI will be extremely high.

Anyone with an internet connection will be able to access and watch videos, plus they can be produced easily. There is an ongoing trend and need for higher quality videos that are produced by professionals, and generally, anyone can learn how to get into this industry in about an hour.

Different Types of Videos

If you want to embark upon a career of video production and marketing, you should watch other videos before you decide to create your own (regardless of the content that they are representing). They should be designed for your channel, and the types of videos that you use should be perfect for social media marketing.

Here are a couple of ways that you can use the various types of videos.

Explainers

There are explainer videos which can be used in conjunction with selling products or services, plus they can educate individuals about a multitude of different concepts.

Interviews

Videos are useful at starting conversations, regardless of what side you are on, and you can also interview people such as influencers. Featuring guest experts is a fantastic way to get started, plus you can reuse different forms of audio when creating a podcast.

Reviews

Perhaps you would like to pursue becoming a brand ambassador, one that will do videos in exchange for free products, as you are demonstrating products or doing a review on them to get free advertising. Simply find information about any product you would like to review, and if it is done properly you will have quite a few comments which will build engagement. This engagement will, in turn, allow you to get access to market research which is produced by those that are watching your videos.

Live Videos

If you want to connect with your audience more directly, live videos allow you to do this, and it is perfect for social channels.

To understand whether or not your videos are performing, you can always use search engine optimisation strategies and check your metrics regularly. Creating a library of videos is one way that you could begin, and you can use you to keep them organised as you are sending people to them through your emails and blogs.